ISB Essays Tips and suggestions, deadlines, when to apply

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Round Application Deadline
R115 September 2019
R21 December 2019
R31 January 2020

Essay 1: There will be 900 students in the class of 2021. Why should you be one of them? (400 words max)

EssayLever Tips:

What have you done in your life and career that makes you an ideal candidate for admission to ISB? Write your unique story here. You would have already shared information about your academic and professional background through the application. You don't need to repeat it here. Write instead about why you think you will make a good ISB student and a successful business leader in the future. Refer to an incident in the past that highlights your leadership traits. Highlight abilities and traits that make you good at what you do.

Know about EssayLever
  • We have helped applicants to ISB since the last 15 years. We are the oldest and the most experienced essay service for Indian applicants.

Essay 2: What will you be doing in 2025 and 2030? How will the ISB PGP programme help you to achieve these goals? (400 words max)

EssayLever Tips:

Get as specific as you can get while describing your post-ISB goals - which industry, what role, what level, why? How do you expect to grow from the post-ISB role, in 5 years, in 10 years? How do you know this is what you want to do? Why do you need the ISB program to achieve your goals? Answer these questions and you will have the content for the essay.

Make your goals realistic. After working in technology roles for five years, for example, the goal to work in the field of corporate finance might seem unrealistic to the admissions committee.

RECEIVE OUR FEEDBACK ON YOUR CAREER GOALS. We will tell you what ISB will think of your career goals. Send us a brief outline of your career plan in the text box below.

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Essay 3: (Optional) Please use this space to provide any other information not covered elsewhere in the application that could significantly impact your candidature at ISB. Note: It is not necessary for you to write this essay. Please use this space only if there is something really significant that you would like us to know. (200 words max)

EssayLever Tips:

Don't write this essay unless you have something significant to share which you couldn't share through the other essays. Don't summarize your application and waste the time of the admissions committee.

Address any significant shortcomings in your application through this essay. Make sure you address the shortcoming. Many applicants end up highlighting the shortcoming.

More tips about writing the ISB essays:

1. Stick to the word limits. The online application will not accept a word more. In fact it will count hyphenated words as two words.

2. Fill your application form before you write the essays. You will know what information you have already shared through the application so you won't repeat it in the essays.

3. Rarely should objective information be shared through the essays. That should go in the application form. That you studied at IIT, worked at IBM, the admissions committee would get to know through the application form. You don't need to reemphasize them in the essays.

4. If you do not have community experience, don't be compelled to create a fictitious involvement in an NGO or make false claims about educating your domestic help's child. ISB will not get impressed by these statements. They want to see your leadership potential through these involvements, which you may find difficult to cook up if you haven't been through them. So resist the temptation to do so. Focus instead on showing who you are and what you have done. Be assured by the fact that a large number of successful applicants at ISB do not have significant community experience.

For personalized guidance to write your ISB essays and edit them, check out our Editing and Consulting services. Write to us at for any questions on the service or call us on 9910092169.

Important note regarding choosing the right ISB deadline.

There are three deadlines - Round 1 deadline is 15 September, round 2 deadline is 1 December, and round 3 deadline is 1 January. What is significant though is the date by when you need to decide to accept the offer of admission from ISB. Round 1 deadline is ideal for you if ISB is your first choice school. But if you are not decided and may want to hear from other schools in India or abroad before deciding to go with ISB, you are better off applying in round 2 or 3. If you apply Round 1 you need to accept the offer for admission by last week of November by when hardly any other schools would have released their decisions on your application. You can of course accept the ISB application and let it go if you get selected at another school but this strategy will set you poorer by the non refundable admission fee you would need to pay to confirm your admission at ISB. Therefore, choose the round to apply wisely. Be assured that your chances of admission remain the same irrespective of the round in which you apply.

ISB YLP - Young Leaders Programme

If you will not have more than two years of work experience by March 2020, you can apply through the ISB YLP and go through the three stage application process

Stage Deadline
Stage I Application Deadline25 March
Stage II Shortlist6 May
Stage II Application DeadlineAugust 31
Stage III On Campus InterviewSeptember to October
Decision Announcement31 October

Stage I Essay: What more will you like ISB to know about your candidature? (300 words)

EssayLever Suggestions

Through the application, you would have shared your education details and other information such as awards, activities and hobbies. You can share here your motivations that have brought you success in your endeavours till now and the motivations that are likely to guide you in your professional life, going forward. You can share a significant experience that brings out your management and leadership abilities. You can write why you will make a good ISB student. Or you can give perspective to all that you have done in academics and extracurriculars in your life.


Weekend classes for working professionals with experience in the range of 5 to 12 years who want to continue working through their MBA, classes held in Hyderabad, Delhi, Mumbai and Bangalore.

Essay: One of the key intrinsic element at the Indian School of Business is "to develop principled, future leaders who improve lives around the world" Please discuss how you will contribute towards this mission based on examples of your past work and activities? (400 words max)

EssayLever Suggestions

Share leadership experiences through which you created an impact. Share how you want to employ your leadership experiences in the future to make an impact in your line of work.


15-month Executive MBA for experienced professionals with 10 to 25 years experience.

What is the driving factor for you to do PGPMAX at this stage of your career? How do you think ISB can help you achieve your professional goals? (300 words max)

EssayLever Suggestions

You have had a successful career till now. What do you want to do now for which you want to go through this program?

Describe your experience during a challenging time in your professional life. Explain briefly the actions you took and the impact it had on your professional & personal life. (300 words max)

EssayLever Suggestions

Identify an experience when you successfuly overcame a challenging situation. What problems did you face, what solutions did you devise, what results did you achieve?

Optional: Please use this space to highlight anything you wish to bring to the notice of the admissions office/admission committee which could not be highlighted in any other part of the application. Use this space to also highlight work and non-work related awards & achievements which you feel would add value to your application. (500 words max)

EssayLever Suggestions

Let this be the last part of the application you fill. After you fill out all the objective information asked in the application form and write the two essays, think about what more would you like to share that can enhance your chances of admission.

Why an essay service?

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The Most Common Question We Get Asked: Why don't we charge a bomb?

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